Alarmed by the poor turnout in their IPL-4 opener at home, Kolkata Knight Riders on Tuesday decided to slash ticket prices for the upcoming matches. The Knight Riders CEO and managing director Venky Mysore on Tuesday informed that they have taken a conscious decision to reduce the ticket prices that will now start from Rs. 400
In a late night announcement on Monday, team's principal owner Shah Rukh Khan said that they were looking forward to reducing the ticket prices so as to get a packed house.
The 63,500-capacity Eden Gardens witnessed a turnout of about 35,000 for Knight Riders' first match at home. However, the primary reason for the poor turnout is believed to be due to Shah Rukh Khan-led-management's decision of not retaining city's favourite son Sourav Ganguly.
Mysore assured that those who had already bought tickets in advance through online would get the refunds.
As per the new ticketing slab, the gallery tickets will be priced at Rs. 400 (all upper tiers), Rs. 500 (all lower tiers except B, C, K and L blocks) and Rs. 900 (K and L lower tiers) from the earlier rates of Rs 500, 900 and 1200 respectively.
Prices for the seats in the lower tiers of B and C block remained unchanged at Rs. 1800.
The upper tier seat prices of BC Roy Club House have been slashed to Rs. 2400 from the earlier Rs. 3600, while prices for the premium lower tier seats remained unchanged at Rs. 9000.
"There will be a loss of revenue but we want to give the crowd a total value for money. We want to give them maximum opportunity to watch some good, exciting cricket," Mysore said.
Mysore denied the reports that the Eden witnessed the lowest turnout in their entire IPL history and said the gate sales were 40 per cent less.
"In fact, yesterday we had the highest-ever collections, though there was about 40 per cent drop in gate sales. In the first season, we had about 50 per cent turnout in three games, so it was not lowest last night," he pointed out.
Asked whether Ganguly's absence could be a reason, he said, "It could be... But we must take into consideration that it was late night start on a weekday, so many office and school goers could have given it a miss."