Max New York Life Insurance, one of India’s leading life insurance companies, announced its association as Principal Sponsor and the Official Team Partner for Pune Warriors India for IPL Season 4.

Speaking on Max New York Life’s first-ever direct partnership with an IPL team, Rajesh Sud, CEO & Managing Director, Max New York Life, said, “We are proud to be associated with the Pune Warriors India. With India’s recent success in the Cricket World Cup 2011, IPL Season 4 promises to be even more exciting for the millions of cricket fans across India. We wish the Pune Warriors team a great IPL season ahead.”

IPL 4 comes with the added excitement of new teams and new team compositions. “Max New York Life has been associated with IPL since inception and we see this association as a step to take our IPL engagement to the next level. We have always believed in experimenting with new ideas and opportunities for the Max New York Life brand.

Pune Warriors India is a new team with strong and experienced international players with a perfect mix of national talent. The team will be inspired by some of the superlative performances of their captain Yuvraj Singh in the World Cup 2011. I am confident that the energy Pune Warriors India exudes will earn them a large fan following across the country in the very first year,” added Rajesh Sud.

Abhijit Sarkar of Pune Warriors India said, “We are excited to have Max New York Life Insurance as our Principal Sponsor and the Official Team Partner. Max New York Life is a prestigious brand to be associated with and this association will strengthen Brand Pune Warriors India.

Max New York Life will also leverage its IPL Season 4 association to drive focused internal and external stakeholder engagement and rewards and recognition initiatives to build on to the spirit of the T20 tournament. This would not only help drive the fan base for Pune Warriors India but also play a key role in enhancing stakeholder satisfaction and motivation.